Every waking moment of our lives, we swim in an ocean of advertising, all of it telling us the same thing: consume, consume. And then consume some more. The epidemic of overconsumption begins with the things we put in our mouths. The United States is the fattest nation on earth. Sixty-five per cent of American adults are overweight; 30 per cent are obese. In the decade between 1991 and 2001, obesity figures almost doubled.
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