The study, called the National Brands Index, conducted by government advisor Simon Anholt and powered by global market intelligence solutions provider GMI (Global Market Insite, Inc.), shows that Israel is at the bottom of the list by a considerable margin in the public?s perception of its image.
"Israel's brand is by a considerable margin the most negative we have ever measured in the NBI, and comes at the bottom of the ranking on almost every question," states report author Simon Anholt.
Survey: Israel worst brand name in the world
November 26, 2006
by element115
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