It took most of the day before a worried public would learn that the suspicious devices were merely electronically lit signs depicting a cartoon character known as a Mooninite ? and were part of a "guerrilla marketing" campaign by Turner Broadcasting, gone awry. But even as security officials labored to get to the bottom of the incident, a parallel investigation was under way and open to all ? in the blogosphere.
Bloggers claim they were the first to suspect that the "suspicious packages" weren't bombs. In fact, some had been blogging about the Mooninite marketing campaign for weeks, given that similar Mooninite signs had been sighted in other cities over the past couple of weeks.
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